Business Innovators

Consisting of heads of business units at established companies empowered to create new systems, services and products, this committee strives to foster organic innovation, promote exchange of ideas and nurture the entrepreneurial spirit within an organisation.

Committee Objectives

Fostering organic innovation and creating a positive impact in society through bold ideas. Aspiring to be thought leaders and a force of change by enabling collaborative consciousness.

Committee members

Eleni Kitra

(Committee Co-Chair) Global Business, Head of Automotive-AaaS, MENA - Facebook

Eleni has over 2 decades’ experience in Business Management, Digital transformation, Communication and Marketing, leading international companies in multiple industries and geographies. Prior to Facebook Eleni has worked as the MD for OMD Digital for Omnicom Media Group. She was the Commercial Director for Multichoice, a leading Entertainment Company, and she was the Head of Sales and Marketing for Sony Playstation. In 2007 she co-founded and led Spirit Up, a multi awarded Digital Creative Agency She is an active member of the MENA Business ecosystem and a Global leader in supporting women in Business and Tech, and she is  co-chairing the Business Innovator Committee in Dubai Capital Club She is a frequent speaker and presenter at regional and international conferences, forums and associations on a wide variety of Mobility, Digital innovation and Business transformation, People and Culture, and Regional development topics.

Pedro Pereira

(Committee Co-Chair) Director, Climate Action and Sustainable Tech - SAP EMEA South

Pedro Pereira heads climate action and sustainability technology at SAP EMEA South. 20 years of digital transformation experience and an obsession for progress through technology. He spent 10 years in Dubai fostering innovation and entrepreneurship. Pedro is a venture partner for SAP.iO advising intrapreneurial programs. Board member and non-executive director at Chapter Ambassador at SingularityU Dubai managing a community of exponential thinkers. Co-chair at Dubai Capital Club’s Business Innovators Committee. Techstars all-star mentor since 2019. 

Jawdat Akid

Managing Client Partner - Franklin Covey Middle East

Coming Soon

Karl Tlais

Founder, Stategic Advisor - iAdvisory

Karl is a strategic advisor to the board and consultant of several organisations across the globe creating the digital economy and driving innovation. He a strategic business leader with over 20 years’ global experience building market presence and driving revenue growth in markets across APAC and EMEA. Recognized as an industry transformational leader in the Fintech, Innovation, Partnerships, Venture Capital and Investment space, Karl has developed ecosystem partnerships across a broad spectrum of industries in the government, enterprise and start-up sector. On the corporate front, he most recently established and led Visa’s Strategic Partnerships, Fintech, Smart Cities and Ventures group for CEMEA and has held senior executive leadership positions with Microsoft, Cisco and Vodafone”.

Content Library

Business Innovators - Committee Introduction


Summary Report: Sustainable Development Strategies: Circular Economy

Background Our current way of doing life, is to take resources, make products and then throw away the waste. This is a linear model, and is no longer working for...

Highlights from Minister of Entrepreneurship

The Minister for Entrepreneurship and SMEs, H.E. Dr Ahmad Belhoul Al Falasi spoke at a recent event, ‘Swimming with Sharks’ hosted by the Capital Club Dubai, with ARISE UAE. Dr...

Teaser: Sustainable Strategies - Circular Economy

The world is extracting more and reusing less — taking resources 1.75x faster than the planet can regenerate with only 8.6% reused. A global transformation is needed focused on supply...

Insights: The Impact of AI in Society

Potentially, in about 30 years from now, we will be able to upload our minds to the cloud and participate collectively to steer decision-making for the human race. Some might...

Technology Heroes Episode 7: CBDCs, Crypto and NFTs - Creating Digital Value

  It was a pleasure for the Capital Club Dubai to host a discussion focused on “CBDCs, Crypto, NFTs – Creating Digital Value" in another episode of Technology Heroes Unplugged....