The world is extracting more and reusing less — taking resources 1.75x faster than the planet can regenerate with only 8.6% reused. A global transformation is needed focused on supply chain traceability, transparency about sustainable sourcing and production, and waste recovery throughout the product life cycle. In this conversation, we will place earth at the centre of every business and uncover opportunities for responsible sourcing, production and consumption with a special focus on resource recovery and reuse.