We are looking for the right candidate to head up our digital production studio and master the art of communicating at an engaging level to captivate the attention of the intended audiences and intrigue them sufficiently to engage with “us” [the Club and or its Members], to achieve our above goal.
The candidate needs to embrace and be excited about the vision and mission of the Club so that they can be relentless in their efforts to create and lead a cutting-edge, engagement-lead, digital production studio.
The Purpose of the Position
To creatively conceptualise, direct and produce all required video content with the “smartest, most innovative production techniques” necessary, that will drive high engagement from the intended audience, to meet the desired objectives / outcomes it was designed to achieve.
This is done in an environment that facilitates the team you lead to continuously strive to achieve higher and higher production value that will result in greater engagement, as described above. Your leadership needs to continuously drive the team to:
- Continuously searching for and learning new techniques.
- Know how to use all the equipment in studio at an expert level. Furthermore, to use the same equipment in conjunction with one another to enhance the workflows that will enable them to deliver the above-mentioned quality at scale.
- Design and construct the appropriate workflows.
- Know and learn existing, new and other required software systems that will enhance, expedite and streamline pre-production, production, and post-production workflows.
- Ensure that you and your team have a professional and disciplined approach and work ethic to implementing the above-mentioned workflows.
- Be the custodian of all equipment in the Digital room [studio].
The above is developed and executed in accordance with the business model, mission, values and brand identity.
Key Responsibilities and Duties
Director / Creative Direction
- To set high creative standards within the team and strive for creative excellence.
- Continually challenge self and team to elevate creative standards, experiment with new approaches and push the creative envelope to ensure a greater level of engagement.
- Continuously refine the process of developing and receiving briefs/scripts from stakeholders. To ensure that all stakeholders can understand and interpret them seamlessly, in order to:
- Ensure that you have a good understanding of the briefs / scripts, so that, you and the team have the correct interpretation.
- Design and create appropriate story board, tone and composition [set, lighting, sound, camera settings, music, makeup etc] taking into account the subject matter, person(s) in the shoot and the intended target audience, that will attract engagement.
- Brief and direct the production crew to achieve the same.
- Direct and brief the actors/Members before and during the shoot.
- Ensure the appropriate selection of sound effects and music to keep the audience engaged in the story being told.
- Direct the post-production process / team to edit the same, for the appropriate formats per channel.
- Apply the correct video treatment, to the various genres of the videos, to ensure brand alignment across all channels.
- Ensuring the right “thumbnail” is designed and developed; agreed upon by the involved stakeholders, that will generate the right hook(s) to attract the target audience to click and watch the video.
- Continuously design, develop, tweak and update a variety of “set compositions” for various types of productions. Which includes, but is not limited to:
- Determining the anticipated “mood” that will captivate and intrigue the target audience.
- Floor plan – which includes lighting angles, camera angles along with focal lengths and props on set.
- Lighting – number & types of lights, angles, temperature, intensity and type of diffusion [if any], of each light.
- Camera & settings – white balance, picture profile settings [including the Codec], recording format, lenses of the various cameras and the focal length used along with the aperture and frame rate.
- Develop a document that will articulate the “mood” that the “set composition” in question aims to achieve; how to setup and execute the same. Include floor plan diagrams and checklists to make it easy for the production team to implement, to ensure that the small details are not missed.
- Developing a showreel, to show what these various “set compositions” look like and make the same available to the various stakeholders to help select.
- Continuously design, develop, tweak and update a variety of post-production [editing] “video treatments guidelines” for the various genres of videos we will produce.
- Furthermore, evaluate and solicit feedback from various stakeholders, on how such treatments are contributing to the level of engagement.
- Developing a showreel, to display what these various “video treatments” look like and make the same available to the various stakeholders to help select.
- Approve final edit, in accordance with the brief by the client and you, prior to sending it out on Frame.io for stakeholder approval.
- On a regular basis, spend time with the key stakeholders, to do a post-mortem on the videos produced since the last meeting, with the aim to find out if the intended levels of engagement have been achieved. Solicit feedback and agree on new AB testing processes to validate any new approaches to increase engagement. Also, make sure that there is agreement on the metrics used to determine “what success looks like”.
Producer – overall responsibility of interview video production
- Continuously design, develop, tweak and update production workflows.
- Digital Asset Management Workflow
- Pre-production Workflow
- Production Workflow
- Post-production Work
- The above-mentioned workflows need to be documented in sufficient detail, easily accessible, and strictly implemented as the standard operating procedures of the studio. These workflows need to be signed off by your direct line of report.
- The workflows and associated systems and processes needs to be clearly explained to and understood by other departments. (i.e., scheduling, briefing & timelines.)
Studio and equipment management and maintenance
- Keeping the studio neat and tidy at all times.
- Keep an inventory of all equipment and do a full inventory count at the end of each month, providing a signed inventory checklist to your line manager.
- Take a lead role in building a strong culture within the production team, spending enough time coaching the team on how to execute their roles, in the highest level of professionalism.
- Collaborate across departments to ensure high-quality content production aligning on strategic direction, key messaging and how to use production to full impact.
- Provide solutions to existing business challenges and identify new opportunities to improve creative output and leverage the department.
- Lead the coaching and development of production team including staying abreast of industry standards as well as major creative shifts of other brands.
- Bring energy, easily adapt to changes and be relied upon to consistently deliver exceptional results with little to no guidance.
- Take decisions on matters relating to the day-to-day operations.
- Ensure that the people reporting to you know exactly what they need to do and provide them with the necessary leadership and management.