Eleni Kitra

Eleni has over 2 decades’ experience in Business Management, Digital transformation, Communication and Marketing, leading international companies in multiple industries and geographies.

Prior to Facebook Eleni has worked as the MD for OMD Digital for Omnicom Media Group.

She was the Commercial Director for Multichoice, a leading Entertainment Company, and she was the Head of Sales and Marketing for Sony Playstation.

In 2007 she co-founded and led Spirit Up, a multi awarded Digital Creative Agency

She is an active member of the MENA Business ecosystem and a Global leader in supporting women in Business and Tech, and she is  co-chairing the Business Innovator Committee in Dubai Capital Club

She is a frequent speaker and presenter at regional and international conferences, forums and associations on a wide variety of Mobility, Digital innovation and Business transformation, People and Culture, and Regional development topics.