As the Microsoft ISV Leader, Frida is responsible for the overall Cloud software partner strategy across all segments and countries, driving Partners Revenue, satisfaction and success. She is a senior sales and partner leader who understands strategy, solution sales and execution. 20+ year’s consistent over achievement driving growth.
She loves growing people and building diverse, high performing teams. As a transformational, leader she is seeking new ways to disrupt markets with innovative business practices. She leads an experienced and diverse team located in various countries in Microsoft’s MEA. Before joining Microsoft in 2018, Frida held various leader positions in Cisco both in North Europe and Middle East. She holds an Executive MBA degree from Hult International Business School.